http://community.csdecisions.net/ Convenience Store Decisions Community Tag: Fuel Operations Green Carbon Offset Program Increa en Thu, 09 Sep 2010 17:34:15 +0000 http://community.csdecisions.net/topic/56#post-113 Wed, 11 Mar 2009 10:59:40 +0000 Seafighter 113@http://community.csdecisions.net/ <p>When included, the OurEnergy Carbon Offset option increases the revenue stream from the sale of fuel. So while offering a “green” solution, the fuel operator is able to increase their revenue stream while projecting a positive image. Our analysis shows that there are 4 additional items that are addressed with inclusion of carbon offsets in the fuel price at the pump:</p> <p>1) Impulse - The choice is there in front of the consumer to offset their behavior – right now.</p> <p>2) Point of Sale - The cost is built into the price at specific pumps or available as an option at all pumps (similar to the car wash or receipt options at gas stations)<br /> 3) Tied to Emissions - The point of sale is tied to the activity which leads to the release of greenhouse gases (CO2), direct linkage to behavior<br /> 4) Marketing Leverage – Possibly the most important factor besides the added revenue stream - The inclusion of the offset enables conversation, ability to promote the pump as "Green" and leverages the image of the offering fuel facility, enhancing public perception and business marketing opportunities.</p> <p>OurEnergy Carbon program benefits:</p> <p>1.no inventory investment – only pay for what you sell</p> <p>2.double-digit margins, and earned interest on income before purchase</p> <p>3.increase pumps point-of-sale revenue from pump only customers</p> <p>4.portray positive image while increasing profits </p>