http://community.csdecisions.net/ Convenience Store Decisions Community Topic: Supermarkets, Hypermarts undercutting our margins with Gas Sales en Fri, 04 Jul 2008 19:15:24 +0000 http://community.csdecisions.net/topic/10#post-14 Sun, 30 Dec 2007 16:12:08 +0000 admin 14@http://community.csdecisions.net/ <p>More and more supermarkets and hypermarts are getting into the gasoline business and are undercutting our margins. Is this trend ever going to slow down?</p> <p>---</p> <p>All items that has frequent repeat sales such as groceries, prepared food and gasoline is "trending" into every retailer's assortment. This trend has the same magnetic appeal to supermarkets and supercenters as it does to c-stores and it isn't apt to slow down. Big retailers have developed a variety of marketing schemes to capitalize of the appeal of their "cheaper" gasoline. Kroger's plan of selling fuel for 10 cent a gallon off regular price to its customers based on their grocery purchases appears to be quite effective. The trend of adding gasoline to big retailers' assortments will continue without remorse until fossil fuel gives way to some other energy source. May c-stores offer "it" first. </p>