What opportunities exist in the market place to package existing deli menu items into a catering business? Any thoughts on delivery? Are there selling opportunities in the convenience market place to offer a catering and delivery service?
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I am not familiar with C-stores that offer a catering and delivery service. With the right deli items, it seems that catering would be a natural addition to sales. I would strongly recommend that you talk with other catering companies before you set this up. Try to find someone who is not going to be in direct competition with you. They probably have a trade association.
I'm no expert in delivery, but would hope that you would test this to see if it is profitable. Pizza places and Chinese restaurants seem to do OK with it, but that doesn't mean that a deli would make money with delivery - unless it is done right!
With every part of your business, "Customer Service" is the most important ingredient. Make sure you deliver "Service With Shazzam!"
Good luck!
Mark Mayberry
www.MarkMayberry.com
