Convenience Store Decisions Community » Ask the Experts

drive by traffic count

(2 posts)
  • Started 2 months ago by Sharon
  • Latest reply from sjmb2bSolutionsLLCcom
  1. Sharon
    Member

    What is the average percentage of drive by traffic that stops at a convenience store? For instance is it 3%, 5% 10%? I read somewhere some time ago that it was between 5 and 10 percents of the drive by traffic. I would like to know for my banker's information what is the average count that stops daily to a convenience store. We are opening a store where the average daily traffic is 13,700 vehicles. How much of that will we be able to count on. We will not be selling fuel.

    Posted 2 months ago #
  2. There is no simple answer to your question. A statistic you may get is based on many, many instances/data points and may have no or little validity to your situation.

    The number of people who stop is dependent on your competitors, your access/egress, the attractiveness of your site versus it competitors, what your offered is versus the competition, etc. The list of possible factors that influence a potential customer decisions is long.

    You indicated that you do not intent to carry fuel. Gasoline availability is one of the primary reasons people select a c-store.

    If you want to have a more accurate idea of how many cars will likely stop at your site, I suggest you hire one of the companies does site validation such as IMST Corp, out of Houston.

    Posted 1 month ago #

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